In this post I summarise the last seminar I attended at the Norwegian Barista Championships this spring. It was hosted by former world champion barista Tim Wendelboe and focussed on coffee roasting. The following is what I understood from this seminar.
Profile roasting, or roasting profile
As a coffee drinker, I find it interesting to get to know the various roasters' profiles, or roasting personalities so to say. I believe each of the four Norwegian roasters I've gotten to know best have their own rather distinct style. The smallest, Madelynn coffee, have a fairly dark roasting profile resulting in more chocolatey and "brown" aromas with less acidity (and perhaps fruitiness) compared to the other "extreme" among the four of Tim Wendelboe. The coffees from Wendelboe seem to me as extremely clean and rich in acidity, but with slender body. Kaffa roasters, on the other hand, are on the lighter side of roasting but with more full-bodied coffees compared to Wendelboe (some of Kaffa's natural/dry processed coffees are among my all time favourites, I must admit). Finally, Solberg & Hansen being by far the largest speciality coffee roaster in Norway, produces such a wide variety of coffees and roasts that the wide variety might be said to constitute their profile, rather than a specific roasting ideal.